KEEPING YOUR PEOPLE
FOCUSED - A 2009 LEADERSHIP IMPERATIVE A Customized Workshop for Managers and Small Business Executives
What's keeping your people from doing their best work?
Fear? Uncertainty? Financial concerns? Slowing sales? Layoffs?All of this and more creates distraction. And distracted employees don’t deliver great results. But you can change that. Learn the five factors that keep employees focused.
This workshop will give you a simple plan for taking action and doing your part to keep your company and the economy on track.
Learn More
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strategic marketing communications
Helping companies achieve measurable results by promoting products,
brands and programs.
Ideal for companies entering the market, launching new products, growing revenues and facing competitive pressures.
HELPING COMPANIES:
- Position and Promote Products, Programs and Strategies
- Tell a Consistent, Differentiated Story
- Build Strong Employer and Company Brands
- Increase Awareness
- Generate Leads and Increase Sales
CASE STUDY - Market Entry -
Positioning the Newcomer
The Problem
An unknown market entrant with a specialty software product wants to unseat two legacy players with a 20-year head start.
The Communications Solution
Build awareness and differentiate the product, highlighting advantages that set a new industry standard by:
- Revising the company brand identity to appeal to the target audience
- Leveraging the company name to create memorable clever slogans and promotions
- Developing strong customer references
- Identifying a mix of effective visibility opportunities
- Consistently applying clear new messaging in all communications
- Instituting web-based product demos
The Results
- Significant increase in web traffic
- Companies switching from legacy providers to newcomer
- Conference attendees seeking out the booth
- Reduction in sales close cycle time
- Added 100 new customers in eight months, doubling the total added the three years prior
"Amy brought our Software as a Service company from relative obscurity to a positioning as the expert in our industry segment. Energy, intelligence, and extreme marketing skill characterize her contribution to Equity Administration Solutions. She brought leadership, dedication and great communications to our organization, serving as a catalyst for customer growth."
Vito Palmieri
CEO
Equity Administration Solutions, Inc.
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