KEEPING YOUR PEOPLE
FOCUSED - A 2009 LEADERSHIP IMPERATIVE A Customized Workshop for Managers and Small Business Executives
What's keeping your people from doing their best work?
Fear? Uncertainty? Financial concerns? Slowing sales? Layoffs?All of this and more creates distraction. And distracted employees don’t deliver great results. But you can change that. Learn the five factors that keep employees focused.
This workshop will give you a simple plan for taking action and doing your part to keep your company and the economy on track.
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brand and culture building
Helping companies define and build high-performance cultures to support brand positioning and business objectives. Ideal for start-ups or fast-growing businesses refining their company positioning, launching new products, facing competitive pressures, or changing company direction.
HELPING COMPANIES:
- Articulate Vision, Mission and Values
- Translate Vision into Action
- Develop a Values-Based Leadership Style
- Hire for Culture and Brand Fit
- Link Values to Performance Management
- Engage Employees as Brand Ambassadors
- Create Strong Employer and Corporate Brands
CASE STUDY - Refining the Corporate Brand Platform and Culture
The Problem
After more than 10 years in business, a change in company direction necessitated updating the corporate brand, Vision, Mission, company Values and related HR processes. Key to the success of this re-positioning was to ensure that the culture of the company enabled employees to deliver on the new brand promise.
The Communications Solution
Use a combined interview and workshop methodology to develop a new brand platform and update the company Vision, Mission and Values. Craft and implement a three-phase change communications plan designed to:
- Build understanding and alignment around the new company direction;
- Honor the past and help the organization embrace the future;
- Make Values a daily part of doing business and getting results;
- Engage the workforce to deliver on the new brand promise.
The Results
- Established four Core Values with behavioral definitions linked to performance management;
- Created strong employee understanding of the link between brand and Values;
- Prepared the top 20 business leaders to successfully launch the new Vision, Mission and Values;
- Workforce survey showed 95% understood their role in representing the brand and how their work tied to the company Vision.
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